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All £10 goes to Great Ormond Street Hospital Charity (GOSH)

Embrace your inner boss with the A-PEN-TICE from Lord Sugar. You too could harness the power of formidable business tycoon Lord Alan Sugar with the A-PEN-TICE.
Share some of Lord Sugar’s famous catch phrases with his new talking, pointing pen, including:
 
"You might be hired or you might be fired."
"I'm much better than Donald Trump for sure!"
"I can't bloody believe it!"
"Once I thought I was wrong but I was mistaken."
 
Whether you’re looking for some inspiration at the office, a talking point in the board room, or a new way to hire or fire, look no further. Lord Sugar has spoken, and now you can too!
 

AVAILABLE FOR SHIPPING TO UK ADDRESSES ONLY

How much of the money goes to Great Ormond Street Hospital Charity?
Lord Sugar has ensured that 100% of proceeds will be sent to Great Ormond Street Hospital Charity (GOSH). To do this Lord Sugar has agreed to cover the cost of everything including the pen, postage and packaging himself. That means the full £10 will be sent to GOSH (Registered charity number 1160024).

Is the A-PEN-TICE a working pen?
Yes, the A-PEN-TICE may look and sound like formidable business tycoon Lord Alan Sugar but it is actually a working ballpoint pen it even has a cap too!

How long will the batteries last?
The A-PEN-TICE includes 2x LR44 button batteries, the life span on these batteries will vary dependant on frequency of use.

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